PC games have, for the most part, gone digital, which is why retailers are losing faith in the medium. It’s also affecting games magazines such as Imagine Publishing’s Total PC Gaming. The future of that magazine is still unclear, although managing director Damian Butt labels the rumors as “mischief” caused by a former employee. Still, he sees it as being limited in its potential.
“I’m looking at Total PC Gaming at the moment, because although it’s a profitable magazine for Imagine, it’s future potential is limited because retailers and magazine stockists have lost faith with the PC games sector entirely,” Butt told GamesIndustry.biz.
“We have had fantastic support from our advertisers on Total PC Gaming, and outperformed our expectations, but I would much rather have a talented team working on a magazine where there is a greater future upside, such as our new launch How it Works, because it takes as much effort to make a magazine that generates a good profit as one that makes very little.”