Industry analyst Michael Pachter was recently quoted saying that the management at EA has “zero credibility.” In the most recent edition of GameTrailers’ Bonus Round, Pachter was quick to clarify that the publisher has no credibility “with investors.” The reason being EA has repeatedly missed the mark for its projected earnings. The company had its hot sellers like Mass Effect 2, but it misjudged titles like Brutal Legend and The Beatles: Rock Band.
“I think that EA in particular misjudged a lot of products,” Pachter explained, adding that sports games also underperformed. “I think that they continue to make games that are niche kind of games that people don’t really want, and Saboteur is a good one. If you like that kind of game, it was a great game, and if you don’t, it sucked and you didn’t buy it.
“What the company is saying they’re going to do now, and this is the credibility part because they’ve said it before, you know, ‘We’re going to get our cost down — we fired 1,500 more people. We’re gonna focus on making great games.’ Well, Mass Effect 2 is a nice start,” said the Wedbush analyst. “It looks like it will be the highest-rated game this year, and the year is only a month old and it looks like it’s gonna be great. And we’ll see if they get it right this year, but investors aren’t going to believe them anymore until they actually do it.”
