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  • May 17th, 2025
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    Developer: $.99 iPhone Games are ‘Frustrating and Terrible’

    iPhone’s App Store is great for indie developers because it makes it so much easier for them to get their games in the hands of consumers, but it’s also causing a problem. Many iPhone developers are cutting the prices on their games lower and lower. Sure, cheap games are great for us, but it’s making it difficult for other studios to turn a profit. Capybara co-founder Nathan Vella spoke about this problem in a recent Gamasutra interview.

    “The push to 99 cents is the single most frustrating and terrible thing about App Store pricing,” said Vella. “Since it became ‘expected’ by consumers, it forces a lot of developers, specifically indies, to devalue their game and significantly increase the number of sales needed for developers to get back their investment.

    “I always use Canabalt [an indie game developed by Adam Saltsman] as my example — that game is 100 percent worth $2.99,” he continued. “Adam Saltsman bucked the trend and priced his game at a level he thought was fair. We’re on board with what Adam is doing — not letting the 99 cent pressure define how you price your game. Rather, just price it fairly. Having control of your pricing is great — being able to define, at a fine level, what your game is worth is something you often don’t get control over.”

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