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NPD: Red Steel 2 Sells 50,000 in Its First Twelve Days

by Kyle Lehtinen Apr 19, 2010 2:08 PM CST
filed under news, nintendo, wii

Ubisoft's sword swinger Red Steel 2 is seeing some somewhat meager sales numbers for its first twelve days on the shelf. Kotaku provided the NPD numbers detailing the figures and as it stands now it doesn't look like a lot of people are sliding their plastic for the Wii-motion plus centered title, which is really a shame since the sword fighting mechanics of the game is something to be experienced.

Ubisoft commented on the matter making sure to mention that the figures only reflected twelve days worth of sales and that they would wait to see were the series stands in the long term. Hopefully some more substantial numbers will help bolster the game to success.

January NPD: Wii Takes Top Spot (Again)

by Tyler Treat Feb 12, 2010 12:47 AM CST
filed under ds, handhelds, industry, news, ps2, ps3, psp, wii, xbox 360

The January NPD Group figures are in, and, once again, Nintendo's Wii takes the top spot for most units sold (and now it's sold out). Total industry sales came in at $1.17 billion, a drop of 13%, with hardware falling 21% and software falling 12%. Gaming peripherals did, however, see a slight increase of 2%.

Although the PS3 had a strong December, its January sales dropped off a bit at 276,900 units, putting it again behind the Xbox 360, which sold through 332,800 units. As per usual, the Wii and DS were the real winners, selling 465,800 units and 422,200 units respectively. The PSP sold 100.1K units and the PS2 trailing off at 41,600.

In terms of software, New Super Mario Bros. Wii was the top-selling game. This might come as a surprise considering Mass Effect 2's critical acclaim, but the game had a very late release. Five of the top ten selling games in January were Wii titles.

[via Industry Gamers]

Greenberg Responds to December’s NPD Numbers

by Tyler Treat Jan 15, 2010 12:37 PM CST
filed under microsoft, news, xbox 360

Microsoft's Aaron Greenberg responded to yesterday's NPD Group numbers for the month of December. The Xbox 360 outsold the PS3 and led third-party software sales and software attachment ratios (a record of 8.8). Greenberg is convinced 2009 was a great year for the Xbox 360.

"NPD shows great 2009 results for #Xbox360 $4.8B in consumer spend, outsold the PS3, led in 3rd party SW & record 8.8 SW attach," tweeted Greenberg. "All systems had a great 2009, but US NPD console HW for 2009 shows Xbox 360 at 4.8M vs 4.3M for PS3."

Sony: PS3 Motion Controller to Release ‘This Year’

by Tyler Treat Jan 15, 2010 11:32 AM CST
filed under news, ps3, sony

In response to the NPD figures released yesterday, Sony confirmed that its PS3 motion controller will release "this year." Initially, the release date was announced as Spring 2010 at last year's E3, however, no date or launch window has been mentioned by Sony now.

The remote also does not have an official name yet. It was initially referred to as Gem by EA CEO John Riccitiello, but Sony denied that this was the official name.

NPD: Video Games are Only Fourth Most Popular Entertainment for Kids

by Tyler Treat Jan 7, 2010 2:51 PM CST
filed under industry, news

Following Tuesday's press release stating that 79% of kids age 2-14 have acquired some form of physical or digital content in the past year, NPD's report also revealed that video games are only the fourth most popular entertainment form for kids. Looking at kids' consumption of entertainment, the report shows that that gaming trails after watching TV, watching movies, and listening to music.

"I think folks in any particular industry tend to be so focused on their particular slice of the pie that it's helpful to take a step back and think about the total entertainment picture and what else kids are doing," said NPD analyst Anita Frazier. "Publishers and device manufacturers aren't just competing with other folks in the industry, they're competing for kids' time and wallet share with television, movies, music and more.  The plethora of free content (games and otherwise) available via the internet is a huge factor to consider when mapping out future strategies and considering how to keep kids engaged."

NPD Reveals November’s Top 20 Games

by Tyler Treat Dec 11, 2009 10:20 PM CST
filed under ds, handhelds, industry, news, ps3, wii, xbox 360

top-20-nov-2009

The flood of NPD data just keeps coming. This time, we've got NPD's roundup of the top 20 games for November in terms of sales. No surprise seeing Modern Warfare 2 at the top of the chart. Of course, we already knew New Super Mario Bros. Wii held down the number three spot.

Analyst Michael Pachter of Wedbush Securities noted that 34 titles sold over 100,000 units during the month. Each title in the bottom half of the top 20 have sales between 100,000 and 315,000 units.

Pachter: We Were Wrong

by Tyler Treat Dec 11, 2009 7:30 PM CST
filed under industry, news, ps3, wii, xbox 360

pachter

Analyst Michael Pachter was wrong, and he knows it. He and other analysts believed that 2009 would be a significantly better year than it turned out to be. However, recent NPD data shows that they were wrong. Dead wrong. As we reported yesterday, the gaming industry took a substantial hit, contracting 7.6% last month alone.

"2009 appears to be an all-out miserable year for both hardware and software sales," said Pachter. "After two consecutive phenomenal years of growth, with software sales up 34% and 27% in 2007 and 2008, respectively, it should have been evident that a slowdown was coming, but many observers (including us) were lulled into the belief that the video game software business was recession-proof."

(more...)

GameStop Has Bullish November Despite Industry Trend

by Tyler Treat Dec 11, 2009 1:09 PM CST
filed under industry, news

gs

Yesterday's NPD figures were pretty disappointing for the gaming industry. It saw an overall contraction of 7.6% in November, but one company reports seeing growth in spite of the industry's downturn. GameStop witnessed a 15% growth in new software sales last month, reporting that the company is "bucking the trend." Tony Bartel, Executive VP of Merchandising and Marketing for GameStop made the announcement today.

"While some indicators say that new software sales are declining, we are excited to be able to roll out robust offers and incentives to help maximize shoppers' budgets," Bartel stated. "In November of 2009, we bucked the trend and have continued to gain market share. In fact, our U.S. stores saw a 15% rise in new software sales."

Bartel indicated the company was offering customers incentives to maximize their budget, but is that the only reason GameStop saw a growth in November? Lazard Capital Markets analyst Colin Sebastian added his thoughts on the subject. He commented, "We believe that the company is benefiting from the ongoing disparity in sales between top selling games (e.g., Modern Warfare 2) and second-tier and catalog games, given GameStop’s customer demographic of core gamers."

Good news for GameStop clearly, but what does it mean for other game retailers?

[via IndustryGamers]



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