On Friday, it was confirmed that EA would be having at least one TV spot during Super Bowl XLIV. What wasn't confirmed, was what game the commercial would be for, although speculation suggested the upcoming action-adventure, hell-venturing game Dante's Inferno. It appears that speculation proved correct because sources confirm that the Super Bowl commercial will indeed be for Dante's Inferno. That said, EA has not made an official announcement.
Considering ad spots for this year's Super Bowl are roughly $2.5 million, does it make sense for EA to invest so much money into a game that, arguably, won't be a huge hit? I guess it just goes to show how much EA is really supporting its new IP.
EA's not exactly a company that has cash falling out of its pockets, yet it will have "at least one spot" during the most-viewed television program of the year, the Super Bowl. Pricing for this year's round of Super Bowl ads falls between $2.5 million and $2.8 million, so what game could possibly be worth that much cash? Dante's Inferno ships two days after the big game, but if EA is dropping that much dough on a game like that, I'll be damned.
No matter what game it is, it's a strange way for EA to spend marketing dollars when many of its IP's are struggling. The publisher also revealed it will be showing the new Mass Effect 2 gameplay trailer "in its full two-minute glory" during the 4th quarter of the NFC Championship game, but at least that's a game that's deserving.
With MAG just four days away, one would expect to start seeing some commercials for it. Today, Sony gave us a sneak peak of the MAG commercial, and Kevin Butler is back at it again. It will begin airing this weekend. As you will see for yourself, the commercial depicts a job applicant asking Kevin Butler whether his MAG platoon leadership qualifies as management experience. Damn straight it does!
Sega's next action game, Bayonetta, hits North America next week, and the promotion gears are starting to turn. Today we get a look at a new commercial for the game. Short, sweet, and right to the point. And in case you were wondering, the song in the trailer is "In for the Kill" by La Roux.
Last week we reported on a judge skipping out on a trial to play his beloved Modern Warfare 2. Now a fictional school teacher is skipping work to play Final Fantasy XIII in a new TV commercial for the game. Take a look at the commercial below.
Actor and badass extraordinaire Mr. T is starring in a new World of Warcraft TV commercial. To celebrate the return, Blizzard is offering a free in-game item to gamers: Mohawk Grenades. Night Elf Mohawk NPCs outside of every race's starting area will give you item, which isn't actually a weapon. Instead of blowing people up, it gives everyone within its blast radius a Mr. T-style mohawk. Each Grenade has five charges and you can go get another one from the Night Elf Mohawks once you've used them all up.