During an investor call following Activision Blizzard's financial results, CEO Mike Morhaime revealed that only a third of new players to World of Warcraft make it past level 10 - the tipping point at which the majority of gamers will then go on to become dedicated players.
Morhaime also revealed that the game still had a stable subscriber base of 11.5 million players, the same figure as that released when numbers were last discussed in July last year. With that drop-out rate in mind, Morhaime noted that with the release of Cataclysm, due later this year, the Blizzard team was redesigning the whole classic game world in a bid to bring all of the original content up to "current design standards".
[via gi.biz]
Of course the new people don’t make it past lvl 10. Isnt that the level cap for the free 10 day period ^^.
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