We all know that Call of Duty: Modern Warfare 2 was the biggest entertainment launch in history, but according to internal reports from Activision, it set a new worldwide estimated five-day sell-through record by grossing nearly $550 million. This means that the game beat all previous first-and five-day entertainment industry box office, book and video game sales records. For the record, Harry Potter and the Half-Blood Prince grossed $394 million, The Dark Knight grossed $203.8 million, and previous record-holder Grand Theft Auto IV grossed roughy $500 million.
"In just five days of sell through Call of Duty: Modern Warfare 2 has become the largest entertainment launch in history and a pop culture phenomenon," said Activision Blizzard's CEO Bobby Kotick. "The title's success redefines entertainment as millions of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather than engage in other forms of media."
Activision also revealed some stunning figures taken from Xbox Live. Over 5.2 million multiplayer hours were logged playing Call of Duty: Modern Warfare 2 on the first day alone and about 2.2 million gamers played the game on Xbox Live on launch day, unlocking 11 million achievements.
[...] Duty: Modern Warfare 2 just can't seem to stay out of the news. We all know that the game's sales weren't too shabby. In fact, it nearly accounted for a quarter of all video game sales in the month of November, [...]